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Two pricing page tweaks that lift upgrades

A founder shares two pricing page changes: defaulting the toggle to yearly billing, and highlighting one recommended plan instead of three equal cards.

Useful details · 2

  • Default to yearly billing

    Show yearly prices first, with the monthly saving spelled out.

    Where this came from
    flip the toggle so yearly is selected first and show the savingaudio · 0:09
  • One highlighted plan

    Mark one plan as recommended so the choice is easy.

    Where this came from
    three identical cards is a coin toss, point at oneaudio · 0:25

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This pricing page change doubled upgrades 📈 (steal it) Two tiny tweaks, zero redesign. Breakdown ⬇️ #saas #pricing #startups #growth

Why this topic

Product and pricing page ideas for software businesses.

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Saved 23 Sept